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For the third year in a row, I’m hitting the open road. This time I’m going off-roading with a Ford Bronco for a three day trip through some of the most remote and iconic locations of the American West.
Jim Farley Avatar
Jim Farley
26.08.25

Notes From My Off-Road Bronco Trip: Day 1 Diary

For the third year in a row, I’m hitting the open road. This time I’m going off-roading with a Ford Bronco for a three day trip through some of the most remote and iconic locations of the American West. We’re taking full advantage of Bronco’s tech to go where few other vehicles can, meeting some great people along the way, and learning how we can make Bronco even better. Follow along!

“Welcome to Utah” Road Sign.

7:00 AM - Getting the morning started in Moab, Utah!

7:15 AM - Day 1 of my Bronco trip is officially in progress. Looking forward to learning a lot and meeting some great people today.

A Ford Bronco parked in front of the Colorado River.
Entrance to Bronco Off-Roadeo Moab.

7:30 AM - Starting Day 1 of my trip with the incredible team at Bronco Off-Roadeo Moab. Customers are hitting the trails with expert drivers to learn what their Broncos can do. It’s always more than they realize!

Jim meeting with Sheriff Wiggins of the Grand County Sheriff’s Office.
One of the Ford Broncos that the Grand County Sheriff’s Office uses for their Search and Rescue operations.

8:10 AM - At Bronco Off-Roadeo, I met with Sheriff Wiggins to learn how his team is using a Bronco for their Search and Rescue operations. It was helpful hearing about the modifications they’ve made. I have some good ideas now for ways we can make the interior even more useful for law enforcement.

Jim airing down the tires on his Bronco before continuing the trip.
Jim’s daughter Lilly learning how to air down tires.

9:30 AM - I’m lucky to have my daughter Lilly joining me on this trip. It’s her first time off-roading. Here we’re airing down the tires before tackling some sandy trails.

12:00 PM - It was a blast meeting up with Loren Healy on the trail. Loren is a true off-roading champ. He shared some helpful tips on the trail on some challenging obstacles. I love his passion for racing and how he shows up for the off-roading community!

One of the largest known collections of petroglyphs at the Newspaper Rock Archaeological Site.

2:00 PM - Stopped by the iconic Newspaper Rock Archaeological Site. Awe-inspiring to see these petroglyphs in person.

6:00 PM - Had a blast on the trails today spending time with my daughter and learning from so many passionate Bronco owners and experts. It was a very productive first day and I’m already learning a lot about what we should do next for Ford Bronco.

Jim Farley and his daughter Lilly enjoying the sunset and red rocks at their campsite.

8:00 PM - Ending Day 1 camping in a beautiful valley surrounded by red rock cliffs. Grateful for the Bronco helping make moments like this possible. Looking forward to sharing more updates with you tomorrow!

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