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04.02.25

Ford Trucks Earn Best Value in America Award from Vincentric

Ford Motor Company has secured the 2025 Vincentric Best Value in America brand award for trucks, reaffirming Ford’s ongoing commitment to delivering quality and performance for customers.

“Ford trucks have been part of the daily lives of hard-working Americans for generations,” said Steven Lee, Ford Pro Senior Brand Manager. “This award from Vincentric reaffirms what our customers have always known: whether it’s the versatility of a Maverick®Hybrid for everyday tasks or the power of an F-350®Super Duty®for heavy-duty towing, they’re getting the exceptional value and dependability they need.”

In addition to the overall Truck category award, Ford has taken home three additional vehicle-level value awards:

  • Best Value in America: Small/Mid-Size Pickup segment: 2025 Ford Maverick Hybrid (second consecutive win)
  • Best Value in America: Full-Size 3/4-Ton Pickup segment: 2025 Ford F-250® (seventh time winning the award, fourth consecutive win)
  • Best Value in America: Full-Size 1-Ton Pickup segment: 2025 Ford F-350 (10th time winning, third consecutive win)

Ford has been number one in commercial vehicles for 39 consecutive years1, and F-Series®is America’s best-selling truck for 48 consecutive years2.  

Ford offers a wide range of pickups from the mighty F-Series Super Duty for customers who tow heavy trailers, haul big payloads, or need a commercial upfit to the Maverick which is a great choice for small businesses and urban families who need a maneuverable, affordable, and easy-to-park pickup.

Vincentric, a privately held automotive data compilation and analysis firm, measures vehicle cost of ownership using eight factors: depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost and repairs. 

Click here to see the full list 2025 Vincentric Best Value in America Awards. 

1Based on S&P Global Mobility CY1985-2023 US TIPNet Registrations excluding registrations to individuals. TIP Registrations prior to 2010 do not include all GVW 1 and 2 vehicles 

2Based on 1977-2024 CY industry-reported total sales.