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Home is where the charge is. Really.
Jim Gawron Avatar
Jim Gawron
08.04.25

Electric Vehicle Customers Save an Estimated $55 a Fill-Up, Thanks to Ford Power Promise

In October of last year, we launched Ford Power Promise in the U.S., a comprehensive program designed to give drivers the confidence to go electric with Ford by addressing some of their most important questions around electric vehicle ownership. These questions include how to charge at home, where to charge on the road, what to know about battery care, and who to reach out to for help.

Since the launch, we expanded the program to Canada. And last week we announced, alongside our From America, For America initiative, the further extension of the Ford Power Promise complimentary home charger and standard installation offer until June 30, 2025, in the U.S. and some Canadian regions.

Today, the Ford Power Promise launches in the UK, helping more drivers to make the switch, if electric is right for them.

A key benefit of Ford Power Promise is helping our customers understand that home is where the charge is.

Jim trading in his Ford Edge for a Mustang Mach-E to begin his journey into electrification.

Charging at home is the easiest and most cost-effective way to fill up an electric vehicle for most customers. So, it just made sense for Ford to offer a complimentary home charger with standard installation to help make the electric vehicle journey even simpler.

And it’s working. Ford data shows that customers who had a Ford Power Promise charger installed are more likely to charge at home and more often — helping them save time and money.

A graphic showing the estimated savings between charging and fueling.

Customers can save even more by using the preferred charge time software feature to schedule their charging during off-peak hours when utility rates are lowest.

Don’t get us wrong. The ability and freedom to conveniently charge your electric vehicle away from home is important, which is why we’re so proud to tout the work Ford has done to make that easier for our customers — from expanding the BlueOval™ Charge Network in North America to delivering fast charging adapters for our customers at scale to use on other charging networks.

But for most electric vehicle owners, including me, the ability to plug in their vehicle at night and wake up in the morning ready to go is the ultimate life hack.

It has been the same journey for my family, too. My mom now drives an F-150 Lightning and loves the convenience of filling up at home. My brother also joined the Ford electric vehicle family with a Mustang Mach-E last year.

Jim (left) and his mom (right) lining up their Mustang Mach-E SUV and F-150 Lightning truck in 2023.

For Ford customers, home is where the charge is. We ran the numbers. Here are the facts when it comes to electric vehicle ownership:

  • Based on average vehicle use, almost half of U.S. new vehicle shoppers are well suited to an electric vehicle and may underestimate potential savings on fuel, maintenance, and time.
  • 85% of charging happens at home in the U.S., according to an IPSOS study.
  • More convenient home charging sessions are growing at a faster rate than public charging based on Ford internal data.
  • Ford data shows that customers who took advantage of the Ford Power Promise charger and installation offer are potentially saving time and money by charging more at home than customers who didn’t.
  • Since launching the Ford Power Promise in the U.S., electric vehicle customers in all 50 states have benefitted from the complimentary charger and standard installation.
Jim (right) and his brother Adam (left).
Jim's snow-covered F-150 Lightning charging in the garage.

Not familiar with the Ford Power Promise? It’s a customer-insight-led program that helps make the choice to go electric simple. Key features include:

  • Complimentary Home Charger & Standard Installation so customers can fill up at home.3
  • On-the-Road Charging: One app, using the FordPass® App to locate, activate the charge, and pay at over 180,000 chargers across networks, including Tesla Superchargers4.
  • Battery Confidence: An eight-year/100,000-mile high-voltage battery warranty to help provide peace of mind with every drive.
  • 24/7 Support: A dedicated team of Ford advisors to offer continuous support, including complimentary roadside assistance with charging support.5

Jim Gawron is the director of charging strategy at Ford Motor Company.

1Estimated fuel savings are based on comparison between 2025 Mustang Mach-E® Select with extended-range battery and eAWD with an EPA-est. combined consumption rate of 32 kWh/100 miles and 2025 Ford Escape 2.0L AWD with an EPA-est. combined rating of 26 MPG and a driving range of 408 miles. Q4 2024 average gasoline cost of $3.069/gallon, and residential electricity cost of $0.167/kWh with all charging carried out at home. Actual savings will vary with conditions such as external elements, vehicle maintenance, fuel price fluctuations, charging habits, and high-voltage battery age and state of health.

2Estimated fuel savings are based on comparison between 2025 F-150 Lightning® Lariat® with an EPA-est. combined consumption rate of 48 kWh/100 miles and 2025 Ford F-150 3.5L EcoBoost 4x4 with an EPA-est. combined rating of 19 MPG and a driving range of 684 miles. Q4 2024 average gasoline cost of $3.069/gallon, and residential electricity cost of $0.167/kWh with all charging carried out at home. Actual savings will vary with conditions such as external elements, vehicle maintenance, fuel price fluctuations, charging habits, and high-voltage battery age and state of health.

3Must purchase or lease a 2024 or 2025 F-150 Lightning, Mustang Mach-E, or E-Transit Cargo Van from a Ford dealer between 4/3/2025 and 6/30/2025 to be eligible to receive (a) one (1) complimentary Ford Charge Station Pro (Ford charger model may vary based on availability) with complimentary home installation (excludes permitting costs and fees, if applicable), or (b) $500 bonus cash. Offer not available to fleet or commercial customers. Complimentary home installation must be completed through Qmerit Electrification LLC. Installation exclusions apply. Must take retail delivery from an authorized Ford dealer's stock by 6/30/2025. No trade-in required. See your Ford dealer for details and terms.

4FordPass® App, compatible with select smartphone platforms, is available via download. Message and data rates may apply.

5Available only for Ford F-150 Lightning and Mustang Mach-E owners. Message and Data Rates May Apply.By texting, you agree to receive text messages. Text HELP for information. Text STOP to cancel. Privacy Policy at www.ford.com/help/privacy/. Customer must agree to terms and opt-in to phone and text communications for 24/7 Live Support and proactive charging support. Not available on select holidays. See your Ford dealer for details.