Bronco Off-Roadeo Celebrates Vets and Military Community
As we get closer to July 4, it really makes you reflect on what this holiday is all about — independence, freedom, and the sacrifices made to secure it. At Ford and Lincoln, we've always felt it's important to show our gratitude and appreciation for the folks who've served our country. It's a core part of who we are as a company.
As part of that commitment, we wanted to share some enhancements and offers we've rolled out specifically for our military community. It feels like a way we can give back, especially as we head into a holiday celebrating our nation's independence.
We've expanded our Military Exclusive Cash Reward1 to now include all veterans. And we've increased the bonus, too. Active, retired, and all veteran military personnel can receive a special $1,000 bonus cash.
This Ford military discount is good toward the purchase or lease of an eligible new Ford or Lincoln vehicle. It's a limited-time opportunity, available now through July 7, 2025. The best part is, for this specific period, we're also making this $1,000 bonus cash stackable with our Ford Motor Company: From America, For America employee pricing program2 that also runs through July 7.
Getting your certificate is easy. Register and verify your military status through ID.me on our website, Fordrecognizesu.com.
It's important to us here at Ford and Lincoln to recognize and give back to those who've sacrificed so much for our country. If you or someone you know is part of the military community and considering a new vehicle or tires, please let them know of these special offers.
Rob Kaffl is Ford director, U.S. sales and dealer relations.
1 Ford Military Exclusive Cash Reward is available to active, retired, and all veteran members of an eligible military branch, spouses/surviving spouses, and their household members. Available on the purchase or lease of an eligible new 2024/2025/2026 model year Ford or Lincoln vehicle. Not available on Mustang® Dark HorseTM, Mustang GTD, F-150® Raptor®, Ranger® Raptor, Ford GT and Bronco® Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 7/7/25. Limit of five purchase or leases per household during the program offer (PGM# 32800). Offer subject to dealer participation. May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32800). Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information. Offer subject to confirmation of eligibility.
2 Offer available on the purchase or lease of the following eligible new 2024–2025 Ford and Lincoln vehicles ONLY: Mustang®, Escape®, Bronco®, Bronco Sport®, F-150®, F-150® Lightning®, Mustang Mach-E®, Maverick®, Ranger®, Transit® and E-Transit™ (Cargo Vans), Corsair® and Nautilus®; new 2024 Super Duty® (pickup models only), Expedition®, and Navigator® only; and new 2025 Ford Explorer® and Aviator® only. Excludes all Bronco Stroppe models, Raptor® models, Mustang Dark Horse®, Mustang GTD, all Super Duty chassis cab/cutaway models; also excludes 2025 Expedition®, Navigator®, and Transit® (Wagon). U.S. residents only. Prior purchases not eligible. A/X/Z/D Plan ineligible. Place a new retail order or take new retail delivery from an authorized Ford Dealer or Lincoln Retailer’s stock by 7/7/25. The 2025 Mustang Mach-E SUV inventory may be limited and may vary by location. See a participating dealer or retailer for details and current inventory status.
